Customer and Product Insight

For a leading consumer analytics company, V2 Digital created technology tools, to crawl millions of websites and mine active user communities, to extract relevant insights about a company’s brands, products and competitors. This customized crawling and processing technology produced rich graphs & statistical data aids to assist product managers and marketing people make informed decisions about what was being said about the product experience. This was delivery through innovative cloud based solutions for processing & storage that lowered overall TCO. This also provided a scaling capability and flexibility to scale up or down on-demand.

A leading Entertainment Services provider asked V2 Digital to demonstrate how they could track consumer buzz around long-form content that was released both digitally and through more traditional means. To meet this need, a custom trend analysis system was deployed that crawled huge volumes of data sources and tracked “buzz” and sentiment over time to determine customer feedback across a variety of locations. This then allowed further review on specific destination-sites that were flagged for deeper insight and analysis.